Jim Wisner - Clients
North America
TRADE ASSOCIATIONS AND ORGANIZATIONS
Wisner Marketing has been the retail trade marketing agency for the American Egg Board for the past 7 years. Over that time, the retail share of the egg industry has risen from 55% to 60% and annual sales have increased by nearly one billion eggs annually.
- Food Marketing Institute (FMI)
- General Merchandise Distributors Council (GMDC)
Jim has produced several ground-breaking research and education programs for GMDC including Women’s Well-Being Merchandising Strategies, Merchandising for Success, and Multicultural Marketing.
- National Association of Chain Drug Stores (NACDS)
- Private Label Manufacturer’s Association (PLMA)
- School and Home Office Products Association (SHOPA)
- International Egg Commission (IEC)
MANUFACTURERS AND SERVICE FIRMS
- ACNielsen Company
- Acroprint Time Recorder Co.
- Boomm! Advertising
- CQue Corporation
- Daymon Worldwide
At the 2006 Food Marketing Institute Show Jim conducted The Bootcamp for Buyers, a two-day workshop in Private Label Category Management.
- Dynamic Wellness, Inc.
- Energizer
- Federated Group
- Gannett Newspapers
- Goldman Sachs
- Hartmann North America
- Healthnotes, Inc.
- Johnson & Johnson
- Leiner Health Products
- Michael’s Foods (Crystal Farms)
- McNeil Consumer Healthcare
- Nature’s Bounty, Inc.
- Maple Leaf Farms
- Perrigo Company
Jim is currently conducting a Pharmacy Education Program in Store Brand OTC Products that has been utilized by nearly 20 different leading food and drug retailers and wholesalers including CVS, Kroger, Meijer, McKesson, and others.
- Pilgrim’s Pride Corporation
- Praxair, Inc.
- Procter & Gamble
- Professional Education Services Group (PESG)
- Reynolds Metals
- Revlon
- Topco Associates, Inc.
- World Kitchen, Inc.
CONSULTING ORGANIZATIONS
- Allen Levis Organization
- F&M Merchant Group
- Gerson-Lehrman Councils of Advisors
Jim was recently given a Scholar designation, ranking in the top 20% in client satisfaction among all the Gerson-Lehrman affiliated consultants.
- Partners in Loyalty Marketing
- Stratecon International
- Willard Bishop Consulting
ACADEMIC INSTITUTIONS
- University of Illinois at Chicago College of Pharmacy
- St. Joseph’s University Center for Food Marketing
RETAILERS
Wisner Marketing has worked with a wide range of Food and Drug Retailers and Wholesalers, including;
- Ahold
- Albertson’s
- AmerisourceBergen
- Bartell Drug
- Coborn’s
- CVS Drug
- Federated Coop
- Giant Eagle
- Giant Food Stores
- H-E-B
- Hy-Vee
- Jewel-Osco
- Kroger
- Long’s Drug
- Meijer
- McKesson
- Millbrook Distribution Services
- Pathmark
- Ralph’s
- Rite-Aid
- Shoprite Stores
- Stop&Shop
- SuperValu
- United Supermarkets
- Unified Western
- Wal-Mart
- Wegman’s
United Kingdom
Conducted an analysis and strategy assessment of Wal-Mart/Asda buying practices for a large UK-based food manufacturer.
Recently addressed the 37 member countries of the International Egg Commission in London on ways to enhance the sales and profitability of the egg category with retail chains throughout the world.
Canada
Conducted pharmacy training programs in whole health marketing for several retail chains in Canada.
Introduced a new process for fresh cut produce to Canadian retailers for Praxair Food Technologies, a global Fortune 500 Company,
Israel
Prepared a comprehensive investment opportunity analysis an Israeli investment group, to assess the market for new store RFID technologies.
Australia and New Zealand
In August of 2006, Jim Wisner is conducting a series of two-day trade marketing training seminars for the Marcus Evans Group with leading manufacturers in Australia and New Zealand. These sessions will provide ANZ FMCG companies with a view “from the other side of the table,” enabling them to achieve more efficient and effective trade spending with their retail customers.
South Africa
In October, Jim Wisner is conducting several workshops on own label marketing and merchandising. These programs explore both how manufacturers can enter the own label arena and how to defend and grow the value of their existing brands.
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